Welcome to my Digital marketing hub for

Travel & Hospitality!

Hello and thank you for stopping by!

Thanks for taking a moment to pause and explore. I'm Maria, your marketing ma.ma, and I'm absolutely thrilled you've landed here. My passion? Helping unique travel and hospitality businesses like yours not just survive, but truly thrive in the digital world – especially those dedicated to slow, authentic, and transformative experiences.

With years navigating the vibrant (and sometimes chaotic!) digital landscape, I offer tailored business coaching, impactful SEO content that speaks to the soul, and strategic digital advertising designed to attract the right kind of traveller. You know, the ones seeking depth, connection, and real stories, not just a quick getaway.

In this blog, consider it your mindful compass for the digital realm. You'll discover marketing tips that embrace the art of unrushing, real-world case studies from brands making a genuine impact, and inspiring ideas to cultivate your growth. Whether you're a boutique eco-lodge, a cultural immersion tour, a wellness retreat, or any brand offering truly enriching experiences, my goal is to provide actionable insights and gentle guidance to help you reach new, meaningful heights.

I'm genuinely excited to connect with you and support your unique journey. So, take your time, explore the posts, share your thoughts, and let's start a conversation about how mindful digital marketing can transform your purpose-driven business. Stay tuned for regular updates, and let's grow together, authentically!

Inspiration is the most important part of our digital strategy.
— Paull Young
Travel marketing tips Maria Papadaki Travel marketing tips Maria Papadaki

Tourist vs Traveller - Spot the differences and adapt your marketing strategy accordingly

Ever wondered if there's a real difference between a "tourist" and a "traveler"? (Spoiler: Yes, there is!). It's not just about semantics; it's a whole different vibe! Understanding who's who is absolutely key to nailing your marketing in the travel and hospitality world. Dive into my latest post to see why this distinction matters for your business – and maybe figure out which one you are!

Read More
Case study Maria Papadaki Case study Maria Papadaki

Sarah and the funnel - how Sarah's journey to Kerala reveals travel marketing gold

What if a fictional character's path to a life-changing retreat held the key to your marketing success? Sarah's story isn't just a narrative; it's a detailed case study. We explore how travel industry professionals can leverage deep persona insights, navigate the nuanced customer journey from subtle awareness to decisive action, and understand the impact of every touchpoint – from a fleeting social media ad to a perfectly timed, value-driven offer. Learn why some attempts connect and others miss, and how to build lasting loyalty.


Read More