Welcome to my Digital marketing hub for
Travel & Hospitality!
Hello and thank you for stopping by!
Thanks for taking a moment to pause and explore. I'm Maria, your marketing ma.ma, and I'm absolutely thrilled you've landed here. My passion? Helping unique travel and hospitality businesses like yours not just survive, but truly thrive in the digital world – especially those dedicated to slow, authentic, and transformative experiences.
With years navigating the vibrant (and sometimes chaotic!) digital landscape, I offer tailored business coaching, impactful SEO content that speaks to the soul, and strategic digital advertising designed to attract the right kind of traveller. You know, the ones seeking depth, connection, and real stories, not just a quick getaway.
In this blog, consider it your mindful compass for the digital realm. You'll discover marketing tips that embrace the art of unrushing, real-world case studies from brands making a genuine impact, and inspiring ideas to cultivate your growth. Whether you're a boutique eco-lodge, a cultural immersion tour, a wellness retreat, or any brand offering truly enriching experiences, my goal is to provide actionable insights and gentle guidance to help you reach new, meaningful heights.
I'm genuinely excited to connect with you and support your unique journey. So, take your time, explore the posts, share your thoughts, and let's start a conversation about how mindful digital marketing can transform your purpose-driven business. Stay tuned for regular updates, and let's grow together, authentically!
“Inspiration is the most important part of our digital strategy.”
From crisis to success: marketing strategies that saved my family hotel (2007-2018)
How do you turn a family hotel into a beloved destination during a digital revolution? This case study dives into the smart, sometimes hilarious, marketing strategies we used between 2007-2018 – proving that authentic connections and a little creativity are always in style, no matter how fast the online world changes.
Sarah & Jahmari: Digital marketing for safari success
What happens when a savvy digital marketer meets a struggling safari business owner in a chance encounter in Africa? Pure marketing magic, that's what! In this fictional story, follow Sarah as she applies practical SEO, digital advertising, and coaching strategies to help Jahmari's safari business thrive. It's a fun, smart look at how believing in your project and strategically investing can lead to unexpected success, often brought about by life's delightful randomness.
Sarah and the funnel - how Sarah's journey to Kerala reveals travel marketing gold
What if a fictional character's path to a life-changing retreat held the key to your marketing success? Sarah's story isn't just a narrative; it's a detailed case study. We explore how travel industry professionals can leverage deep persona insights, navigate the nuanced customer journey from subtle awareness to decisive action, and understand the impact of every touchpoint – from a fleeting social media ad to a perfectly timed, value-driven offer. Learn why some attempts connect and others miss, and how to build lasting loyalty.